Salesforce, the global leader in CRM, announced new innovations across Digital 360, helping companies go digital faster.
As consumers continue to push the limits of what it means to be digital first — from buying cars and groceries online to applying for mortgages on their phones — businesses’ marketing budget is following suit, with online sales reaching over $4 trillion and digital expected to hit half of all global ad spend this year.
Salesforce is helping companies stay ahead of these shifts, powering an average of more than 100 billion Einstein predictions, sending 682 billion emails and delivering a daily average of three million commerce transactions in 2020.
New technologies from Salesforce combine data and digital to make this possible — bringing together marketing, commerce, sales and service, so companies can put customers at the center of their digital strategy.
“Being digital first and customer centric has never been more important,” said David Schmaier, President and Chief Product Officer, Salesforce. “With Digital 360, companies have the full power of Salesforce to go digital faster, build a single view of their customers, and drive growth.”
Marketing Cloud 360
With the next generation of Marketing Cloud, marketers can get to know their customers through a single source of truth to engage with relevancy, humanize every moment at scale with AI-powered personalization to inspire action and loyalty, and optimize overall marketing impact with unified analytics.
An enterprise customer data platform, Salesforce CDP supercharges customer interactions everywhere. Companies can bring together data from the world’s #1 CRM — across sales, service, marketing, loyalty and commerce — and use it to deliver powerful marketing, advertising and personalization that grows relationships and revenue.
Interaction Studio analyzes cross-channel brand interactions and applies Einstein to instantly determine and send a message, product offer or content recommendation.
Loyalty Management gives companies real-time audience segments of their best customers, including membership status, loyalty tier and points balance to nurture relationships and create lasting loyalty.
Google and Salesforce
The partnership between Google and Salesforce helps marketers better understand their customers, in a way that respects privacy and maintains trust, by using first-party data to achieve smarter measurement and activation, including Customer Match, across marketing and advertising.
Datorama Reports for Marketing Cloud
Powered by Salesforce Datorama, Marketing Cloud’s analytics offering, marketers now have direct access to new email, mobile and journey reports to analyze and optimize performance — all within the Marketing Cloud interface.
Marketer Career Path on Trailhead
Now, there is a single destination in Trailhead — Salesforce’s free online learning platform — with resources for anyone looking to start or build their marketing career. With over two million marketing badges earned to date, Trailhead is providing anyone with access to job-specific learning, a community of expert marketers, and custom learning paths to upskill for marketing career paths in email, demand generation, marketing analytics, data science and CMO leadership.
Snapchat Audience Match
Marketers can use their first-party data stored in Salesforce to create targeted, personalized advertising audiences for Snapchat. Companies can use what they already know about their customers to engage customers with tailored, 1-to-1 content on the platform, and grow customer lists by identifying new targets with similar characteristics to existing customers using lookalikes.
Companies can use Marketing Cloud’s WhatsApp Business Solution to increase customer engagement with keyword detection, transactional messages and more. Now, companies can communicate with customers on WhatsApp directly, easily setting up an account, channels and message templates.