Sage to strengthen presence among SME segment in Middle East


Vikram Suri, managing director – Middle East & India, Sage Software

Infotech Lead Middle East: Sage, a global provider of ERP and CRM solutions to medium and large organizations, is planning to strengthen its presence in the SME segment in the Middle East.

Sage is trying to leverage growth opportunities in SME sector. According to the UAE Ministry of Economy, SMEs contributed 60 percent of the country’s national GDP in 2011, growing 100 percent from 2010.

Gartner forecasts that the global SME market will increase its enterprise IT spending to over $1 trillion by 2016.

Forrester said the SME ERP market is expected to grow to $31.3 billion by 2014 at a CAGR of 6.1 per cent.

Sage considers SME market as an important market to the company’s long terms prospects, which includes doubling its addressable market and revenues in the next three years.

“The SME segment is poised to key in more growth, which raises the demand for more software that can help increase productivity and efficiencies,” said Vikram Suri, managing director – Middle East & India, Sage Software.

“We understand the unique needs of this segment and aim to address their needs with software and services that can help them become more agile and effective on a round the clock basis. Our goal is to provide these SMEs with world class solutions that will allow them more visibility and better decision making—keeping them at par with larger competing companies,” Suri added.

Through Sage’s portfolio of solutions, which includes Sage ERP X3, Sage CRM and Sage Accpac CRM, SME’s are able to know the status of orders, reduced overstocking and achieve better cash flow control. Sage packages also include Business Intelligence, as well as solutions across Finance, Service Management, CRM, HR & Payroll, Retail and eCommerce, Manufacturing, Construction Industry, and Planning and Forecasting.

The advances in business-oriented solutions for Mobility, Analytics and Cloud are driving competitiveness of SMEs. Small enterprises need an all-in-one business solution. Aiming to address this, Sage offers a solution that is flexible to meet the current and future needs while being affordable, quick and easy to implement, configure and maintain.

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