Russian online retailer OZON.ru will deploy Revionics Price Optimization, Revionics said Tuesday.
OZON.ru is the leading eCommerce retailer in Russia with more than 750,000 visitors to the site daily. Revionics said its Price Optimization solution will deliver OZON.ru a more responsive pricing model for optimal price image and profitability.
The solution includes price management, planning, strategic price simulation and optimization across its categories.
“As an online retailer, it’s vital that we offer the most precise shopper-centric pricing that is truly responsive to what is happening in our competitive landscape and with our customers’ ever-evolving online shopping needs,” said Danny Perekalsky, CEO of OZON.ru.
Further, OZON.ru will benefit from Revionics’ advanced predictive analytics using data science. It enables a data-driven, shopper-centric approach to pricing with predictable outcomes.