RealPage simplifies lead generation for Brookdale Senior Living

Infotech Lead America: Operator of senior communities in the United States – Brookdale Senior Living, has selected RealPage to provide management of all inbound marketing prospect calls through RealPage Senior Contact Center, a contact center dedicated to the senior housing industry.

RealPage Senior Contact Center serves as a client’s lease marketing center. It handles client’s inbound marketing responsibilities, ranging from answering leasing calls and emails, to scheduling site appointments and tours, and real-time management and tracking of prospect leads. Phone calls, emails and chat interactions are now answered on time, in a friendly and professional manner through conversations with trained senior housing specialists.

Brookdale receives a number of calls daily through their internet presence as well as through print media. Their busy sales associates were not always available to attend to every call to ensure the kind of service Brookdale customers have come to expect from them. Implementation of the RealPage Senior Contact Center has enabled Brookdale to collect phone numbers from 93 percent of incoming calls.

Before engaging RealPage, Brookdale Senior Living’s prospect referral calls were answered by a sales counselor at the individual community level.

Housing specialists take the hard work and high costs out of lead generation. The contact center now acts as the face of each individual property and handles prospect calls and emails with a database of every aspect of more than 600 senior living communities owned or managed by Brookdale. It provides the verified prospect information needed to nurture each prospective lead into a resident.

RealPage Senior Contact Center is part of the RealPage Senior Living solution. It is a completely integrated Care Management, Community Management and Marketing Management platform that helps owners and managers attract more residents. It helps improve the living and care experience enjoyed by those residents.

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