PurCotton taps Oracle Retail for business growth

PurCotton, a subsidiary of Winner Medical Group Inc., has deployed Oracle Retail to support the growth of its retail business.

The retail technology solutions from Oracle deployed by PurCotton retail chain include Merchandise Operations Management Suite, Oracle Retail Planning and Optimization and Oracle Retail Insights.

PurCotton manages 114 stores in shopping malls across China. PurCotton also operates an online business to meet the demands of omnichannel consumers. PurCotton sales at TMALL.com and JD.com, two of China’s largest ecommerce platforms, have doubled for four consecutive years.

Singles’ Day 2016, China’s largest online shopping festival, is an example of PurCotton’s growth with 1,180,000 on-line orders and sales of over 260 million RMB. PurCotton chose Oracle Retail for solutions that could scale and serve as a foundation for continued omnichannel growth.

Li Jianquan, managing director of PurCotton Group, said the retail company plans to open between 30 and 40 stores every year, with a goal of increasing total revenue 100 percent annually. Its core customer base has grown to about 6 million.

“Oracle Retail provides a complete and integrated suite of solutions from planning to execution,” said He Kaifeng, chief information officer (CIO) of PurCotton Group.

With the help of Accenture, a technology outsourcing company, PurCotton deployed Oracle Retail Merchandising System, Oracle Retail Merchandising Insight, Oracle Retail Merchandise Financial Planning, Oracle Retail Assortment Planning and Oracle Retail Allocation.

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