PUMA selects Salesforce Commerce Cloud to enhance user experience

Salesforce, a global leader in CRM, announced PUMA India will deploy Commerce Cloud to enhance user experience to online PUMA, which entered India in 2006, operates over 375 owned stores. PUMA has deployed Salesforce Commerce Cloud to enhance the online and mobile shopping experience for their consumers on PUMA.com.customers.
Oline is a more convenient option for consumers to shop.

With the vast volumes of customer data now available in a single view, we are able to better understand what consumers are buying and personalise their experience accordingly. Salesforce Commerce cloud has enabled us to handle the surge in volume and meet consumer demand consistently,” said Jackson Fernandez, associate director & head, B2C E-commerce, PUMA India.

Sunil Jose, senior vice president, Salesforce India, said E-commerce has become an integral part of all businesses.

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