Panasonic System Communications Company of North America is showcasing the integrated retail solutions at NRF 2014 EXPO.
In a statement, Panasonic System said its retail solutions are designed to address the needs of retailers from the sales floor to the back office, delivery truck and everywhere in between.
In addition, Panasonic demonstrates how rugged enterprise-grade tablets and wireless solutions can connect the retail environment. This connection enables stores to manage much of their technology portfolio, including surveillance systems, digital signage, point of sale and more from one handheld screen.
“As technologies continue to converge onto one network, 2014 will be the year that retailers truly embrace reliable end-to-end technology solutions that will connect data to customers, employees and managers to create not only a best-in-class customer experience, but also improve overall employee productivity, boost sales and reduce shrinkage,” said Ed McCabe, national sales manager, Retail, Panasonic System Communications Company of North America.
Digital Signage Solutions
Panasonic is demonstrating digital signage solutions with a 4×4 video wall featuring TH-55LFV50 ultra-narrow bezel displays and larger-than-life projector installation using PT-DZ13KU3-Chip DLP projectors as well as an interactive kiosk with wayfinding and self-service applications. These digital signage solutions enable retailers to highlight promotions, boost sales, entertain and direct customers and improve the store’s overall image.
Mobility and Payment Solutions
Panasonic is also introducing two new Windows 8 Pro tablets built for the retail space at NRF 2014 EXPO for the first time, the Toughpad FZ-M1 and Toughpad 4KUT-MA6 tablet, to demonstrate how enterprise-grade mobile devices can be used to improve the customer experience and increase operational efficiencies.
Toughpad FZ-M1 provides retail managers with the compact size, power, connectivity and configuration options and sheer toughness they require in a tablet. It and other models in the Toughpad family will be running a variety of retail-specific applications designed for mobile POS, line-busting, price checks, customer engagement and inventory locating tasks.
The Toughpad 4K UT-MB5 tablet, which is the world’s first 20-inch tablet with a 4K resolution display, is ideal for high-end retail stores looking for a unique sales tool to engage shoppers in an interactive new way.
Additional POS units, including the Panasonic Stingray Envo POS Workstation and Lite-Ray POS Workstation, offer retailers stationary solutions that are reliable, cost efficient and provide a virtually unlimited mounting options. Besides the new Toughpad FZ-M1, there will also be a number of other tablets for fully-mobile and semi-mobile POS, including the Android-powered Toughpad FZ-A1 and the Toughpad FZ-G1 running Windows 8 Pro.
Surveillance and Monitoring Solutions
Facial recognition at POS and entrance/exit points can significantly help reduce the high cost of shoplifting, customer lawsuits and employee theft. The exhibit will demonstrate facial recognition and matching technologies via Panasonic i-PRO SmartHD security cameras. These facial recognition technologies will show how retailers can analyze visual information, such as relative age and gender, and throughput the data to strategically placed digital displays to target customers with customized messaging.
A simulated manager’s office will show multiple surveillance camera feeds on traditional displays as well as on a 10-inch ToughpadFZ-G1 tablet. This Mobile Control Room Solution combines the rugged mobility of ToughpadFZ-G1 with Panasonic’s advanced line of surveillance technology, providing a truly mobile platform for comprehensive remote wireless surveillance.
Meanwhile, Panasonic System said it’s working with Microsoft to deliver enterprise-class mobile devices based on the Windows Embedded 8 Handheld platform.
The collaboration will enable Panasonic to expand its rugged mobile computing portfolio with innovative new handheld devices bringing Windows Phone 8 technologies to enterprise customers, via its reliable hardware.
Garrett Clarke, senior product manager of Windows Embedded Handheld at Microsoft, said: “From security and manageability to application compatibility across devices, the Windows Embedded 8 Handheld platform combined with Panasonic’s innovative device portfolio and tools will support end to end integrated solutions for enterprises as they drive their businesses into the future.”