Oracle wins tech deal from footwear retailer Bata

Oracle has won a retail technology deal from global footwear provider Bata that serves more than one million customers per day across 5,300 stores in 70 countries.
Bata digital plansFinancial details were not disclosed.

Bata has deployed Oracle Retail technology to improve planning and supply chain efficiency while enhancing the customer experience in stores. Bata aims to modernize its supply chain, reduce markdowns and unnecessary inventory investment, and improve margin potential.

Bata’s retail planners will now be in a position to create inventory strategies for achieving sales goals, profit margins and execute corporate and regional promotions.

Bata will be using Oracle Retail Merchandise Financial Planning, Oracle Retail Assortment Planning in Latin America and Oracle Retail Xstore Point-of-Service in both Latin America and Europe to accurately plan inventory assortments and deliver a better customer experience with modern POS systems.

“We started the project in Chile and Italy, and are progressively expanding across the two regions. We selected experienced and committed partners Oracle Retail, Retail Consult and Veltio to support our journey,” Massimiliano Gerli, global director of Information and Technology, Bata Retail, said.

Bata will use Oracle Retail technology to increase in store traffic, sales conversion and create better shopping experience with insight into consumer preferences and demand. Bata will use Oracle Retail Point of Service to deliver a consistent experience for customers while cutting training complexity for associates.

Oracle Retail Xstore Point-of-Service will help Bata to improve real-time visibility into inventory to maximize product availability in-store and online.

“Through this digital transformation, Bata can exploit the science within our modern platform to obtain the speed and scale to plan the assortment effectively to satisfy consumer demand,” Mike Webster, senior vice president and general manager, Oracle Retail, said.

Related News

Latest News

Latest News