Oracle to buy cloud-based software provider Eloqua for $871 million

Infotech Lead Asia: Oracle is set to buy Eloqua, a provider of cloud-based marketing automation and revenue performance management software for approximately $871 million.

Eloqua’s marketing cloud delivers capabilities to ensure every component of marketing works harder and more efficiently to drive revenue.

The combined offering is expected to enable organizations to provide a personalized and unified experience across channels, create brand loyalty through social and online interactions, grow revenue by driving more qualified leads to sales teams, and provide superior service at every touchpoint.

“Modern marketing practices are driving revenue growth and is a critical area of investment for companies today,” said Thomas Kurian, executive vice president, Oracle Development.

Oracle is going to leverage Eloqua’s marketing automation cloud in a big way. The Cloud software will become the centerpiece of the Oracle Marketing Cloud and is an important addition to the Oracle Customer Experience offering, which includes the Oracle Sales Cloud, Oracle Commerce Cloud, Oracle Service Cloud, Oracle Content Cloud and Oracle Social Cloud.

“Exceptional customer experience starts with knowing your customer’s preferences and delivering a highly personalized buying experience,” said Joe Payne, Chairman and CEO, Eloqua. “Together with Oracle, we expect to accelerate the pace of the modern marketing revolution and help our customers transform the way they market, sell, support and serve their customers.”

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