Oracle reveals B2B audience data marketplace

Oracle @ OOW2015
Oracle Data Cloud has launched business-to-business (B2B) audience data marketplace to make B2B marketing easier.

The B2B audience data marketplace from Oracle assists B2B marketers to improve their targeting throughout the marketing funnel.

Oracle Data Cloud’s B2B audience solution provides access to more than 400 million business profiles through thousands of B2B audience segments for creating scalable and customizable targeting solution.

More than one million addressable US companies add account-based marketing (ABM) capabilities to a marketer’s targeting toolkit.

Features of Oracle Data Cloud’s B2B audience solution

Account-Based Marketing – Reach buyers and decision makers at specific companies to align B2B marketing and sales efforts

Company Past Purchases – Build audiences based on companies that have purchased a specific enterprise solution in the past

Event-Based Marketing – Digitally target professionals who have attended or are considering attending specific industry events related to a business’ products

OnRamp for B2B – Upload and reach their prospect and customer databases through digital marketing campaigns

Rob Holland, group vice president of the Oracle Data Cloud, said: “Our account-based marketing backbone recognizes that effective digital B2B marketing should support a company’s sales goals by focusing on the accounts it is trying to reach.”

The B2B solution integrates insights from Oracle BlueKai, Datalogix, and AddThis.

Oracle Data Cloud’s B2B data has partnerships with B2B data providers like Bombora, Dun & Bradstreet, FullContact, Gravy Analytics, HG Data, Infogroup, PlaceIQ, and TransUnion and predictive analytics from Leadspace.

“The challenge for B2B marketers has been connecting the account-specific needs of sales with their broader digital marketing campaigns, so their campaigns reach their targets,” said Sean Beierly, Data Scientist and Marketing Manager at Cisco Systems.

“B2B marketing requires both accuracy and scale, and Oracle Data Cloud’s B2B audience solution provides both the reach and the targeting we need for our account-based marketing efforts,” said Patrice Lagrange, senior director, Digital Demand Nurturing Services, Hewlett Packard Enterprise.