Oracle DaaS offerings launched for Marketing and Social

Enterprise IT vendor Oracle today announced Oracle Data Cloud and two new DaaS offerings, Oracle DaaS for Marketing and Oracle DaaS for Social.

To tap the digital business, Oracle is combining its BlueKai Audience Data Marketplace and other Oracle data services to create Oracle Data Cloud to offer data-as-a-service (DaaS) offerings.

IDC sees data as a service as an emerging category that addresses the needs of businesses in real-time to tap into a wide array of external data sources and optimize the results to drive unique insights and informed action.

Oracle DaaS for Marketing, available in a new subscription model, gives marketers access to user-level data across offline, online, and mobile data sources.

On the other hand, Oracle DaaS for Social, now in limited availability, delivers categorization and enrichment of unstructured social and enterprise data, providing unprecedented intelligence on customers, competitors, and market trends.

Oracle DaaS offerings enable customers to connect and inform smarter actions across their enterprise with external data sources bundled with the commercial, compliance, and privacy rights required for usage. The combination of external and internal data sources can also be used for deeper analytics and modeling.

The company said Oracle DaaS for Social helps enterprises benefit from data generated across social platforms. The insight Oracle DaaS for Social provides by applying its text processing on raw text from public and private sources can be combined with other structured data to offer business intelligence, said Oracle.

Oracle DaaS for Social derives insights from more than 700 million social messages daily, across more than 40 million social media and news data sites.

Omar Tawakol, general manager and group vice president, Oracle Data Cloud, said: “The Oracle Data Cloud brings together a best-in-class data platform with the world’s largest data marketplace to drive smarter decisions for marketing and social, and it will eventually include other enterprise functions such as sales and service.”

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