Oracle builds more AI to bring in more revenue and clients

The main message from Oracle at Oracle OpenWorld 2018 was its shift in focus towards building artificial intelligence (AI) in most of its solutions.
Larry Ellison at Oracle OpenWorld 2017Oracle announced fiscal 2019 Q1 results showing 1 percent increase in revenues to $9.2 billion.

The marginal increase in revenue is because of its poor growth in Cloud business. Cloud Services and License Support plus Cloud License and On-Premise License revenues rose 2 percent to $7.5 billion.

Cloud Services and License Support revenues were $6.6 billion, while Cloud License and On-Premise License revenues were $867 million.

Oracle CEO Mark Hurd said last month: “We increased market share as customers continued to buy Oracle Fusion ERP to replace their existing SAP and Workday ERP systems. The Oracle Fusion ERP customer count is now nearly 5,500, while the NetSuite ERP customer count is over 15,000.”

ERP with AI

First, Oracle announced new AI updates to Oracle Enterprise Resource Planning (ERP) Cloud and Enterprise Performance Management (EPM) Cloud.

Intelligent process automation, expense reporting assistant, intelligent payments, supplier recommendations, intelligent performance management and advanced access controls are some of the innovations in new Oracle ERP Cloud.

The latest machine learning-based innovations deliver insights, empowering the office of the CFO to use new business models, capitalize on market opportunities, and increase profitability.

More than 5,500 organizations in 85 countries and 23 industries have selected Oracle ERP Cloud to provide a secure financial platform. More than 3,000 customers are live on Oracle ERP Cloud.

Last year, customers including Bank of America, L.A. Lakers, Office Depot, Caesars Entertainment, Cleveland Clinic and Mount Sinai Health System have moved from competitor ERP systems to standardize on Oracle ERP Cloud.

“Oracle is uniquely positioned to help customers connect data and processes across the entire organization to drive better business outcomes,” said Rondy Ng, senior vice president, Oracle Applications Development.

HCM with AI

Second, Oracle announced new AI-powered innovations and other updates to Oracle Human Capital Management (HCM) Cloud.

The latest innovations help HR teams reimagine people and talent processes in order to build stronger teams faster, reduce employee turnover and enhance the employee experience.

The latest release of Oracle HCM Cloud simplifies HR processes and enhance the employee experience to help HR teams achieve a meaningful alignment between each employee’s job responsibilities and an organization’s overall business objectives.

“The changing expectations of candidates and employees is one of the biggest challenges organizations face today and is resulting in escalating recruitment costs and increasing employee turnover,” said Chris Leone, senior vice president of development, Oracle HCM Cloud.

Oracle Subscription Management

Oracle announced Oracle Subscription Management by integrating front and back office business processes on one platform.

Oracle Subscription Management allows organizations to build predictable, recurring revenue models by providing an end-to-end subscription solution that manages billing and revenue recognition and also informs customer-facing personnel with a complete view of purchasing behavior.

Oracle CX Unity

Oracle announced Oracle CX Unity, a new approach to managing customer data that enables organizations to deliver an experience.

Oracle CX Unity provides brands with powerful and actionable insights in context, in motion and in real time across the entire customer experience.

Oracle CX Unity brings together online, offline, and third-party customer data sources to create a single and dynamic view of the customer. This unique data fabric provides a fast and easy way to bring together customer data from across the entire organization and applies built-in machine learning to prescribe the optimal experience within existing business processes.

SMB solution

Oracle Data Cloud launched a new SMB data solution that helps B2B marketers to reach over 115 million IDs at more than 1.5 million SMBs with digital campaigns.

The new solution enables account-based marketing (ABM) for sales outreach to contacts at small and mid-size businesses across 48 industry and sub-industry segments, offering similar outreach tools to those used by larger organizations.

Baburajan K

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