Online classifieds site OLX has gone offline in Brazil to promote the brand.
OLX, which has 123 million unique monthly visitors in 107 countries worldwide, including Brazil and India, will set up new kiosks in Rio de Janeiro, Brazil, where buyers and sellers can meet to securely and publicly exchange goods.
The new kiosks, situated around the city in locations like Carioca subway station, are part of OLX’s innovative efforts to help users in Brazil comfortably transfer goods between one another.
Alec Oxenford, co-founder and CEO of OLX, said: “These kiosks serve as a great place to bring together our vast network of buyers and sellers in Brazil, and educate the public about the benefits of the used goods economy.”
OLX kiosks will serve as convenient public venues for consumers to exchange items in Brazil, where the concept of buying and selling used goods is unfamiliar to many. Users have the option to gather and conduct their transactions at the designated kiosks, which are located in popular, high-traffic areas.
Brazil is an important market for the company. OLX has more than 4.9 million Facebook fans in Brazil. OLX has seen a 200 percent increase there in new daily listings year on year, more than any other classifieds service in Brazil. According to comScore, usage of use of classifieds has risen 450 percent in Brazil in 2013 alone.