Motorola Solutions has invested in Revionics, a retail software solutions vendor.
Revionics has a number of global customers and provides merchandise optimization solutions that enable retailers to transform from product-centricity to shopper-centricity and make data-driven merchandise planning decisions.
This investment will be used to further accelerate Revionics’ global growth into new markets and expand research and development efforts.
Reese Schroeder, managing director, Motorola Solutions Venture Capital, said: “The company has a solid business model and a list of global customers and partners. In addition, I see continued momentum in the growth of its business.”
Competition along with value-oriented and informed consumers that shop at-home, in-store and on-the-go are driving retailers globally to better understand and respond to shopper behavior by channel, store, touch point and product.
Revionics’ optimization solutions fulfill this unmet need and enable retailers to make data-driven, shopper-centric price, promotion, markdown, assortment and space allocation decisions for improved financial performance and customer loyalty.
