Morrisons selects Eagle Eye for loyalty and promotional offering

Eagle Eye has secured a five-year contract with Morrisons Supermarket, a leading supermarket chain in the UK. The partnership aims to further enhance Morrisons’ loyalty and promotional offering, providing an improved customer experience.
Morrisons SupermarketEagle Eye’s AIR platform will be elevating Morrisons’ existing loyalty program. Customers will be able to enjoy exclusive prices and earn points on selected products both in-store and online, as well as on fuel purchases. The enhanced offering will introduce new avenues for customer engagement and enable the supermarket to expand the range of broadcast and targeted offers, offering customers more incentives to shop at Morrisons.

Morrisons will implement the loyalty scheme across all 499 stores, with the anticipated launch set for later in 2023. Morrisons aims at delivering an advanced digital loyalty promotions to enhance its in-store and online customer experience. The objective is to generate incremental sales and achieve a higher level of personalization at scale.

Rachel Eyre, Chief Customer & Marketing Officer at Morrisons, expressed her enthusiasm for the partnership with Eagle Eye, recognizing the company as a leader in the field of loyalty solutions. Rachel Eyre emphasized that it has been a transformative year for Morrisons’ More Card loyalty scheme and looks forward to working with Eagle Eye to further develop the program and enhance the offerings for customers.

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