Microsoft SQL Server 2016 targets Oracle customers with free offers

SQL Server 2016Enterprise software major Microsoft India has launched SQL Server 2016 – targeting Oracle database customers in the country.

The global software power said customers in India can move their existing Oracle databases to SQL Server 2016 free with software assurance until June 30, 2016.

Microsoft says SQL server is the least vulnerable as compared with Oracle, MySQL2 and SAP HANA.

The technology major said SQL Server is the highest performing data warehouse as compared with Oracle.

Microsoft India said SQL Server leads the industry on security, performance, and price. “Move your Oracle databases to SQL Server and receive the necessary licenses of SQL Server—free with software assurance,” said Microsoft in a blog post.

Microsoft SQL Server 2016 benefits

Microsoft SQL Server 2016 – on the cloud platform — is designed assist businesses with intelligence-based decision making, giving them a strong competitive advantage.

“Data is the new electricity for businesses today.  It gives our customers the opportunity to catapult their growth. Microsoft’s SQL Server 2016 is built for this data driven world – customer tested and battle ready,” said Karan Bajwa, managing director, Microsoft India.

SQL 2016 supports encrypted query processing capabilities for advanced analytics, machine learning, mobile business intelligence, and data integration that addresses the security concerns of enterprise customers.

IDC says the digital universe will reach 40 zettabytes (ZB) by 2020 and will double every two years between now and 2020.

Munish Mittal, group head – IT & CIO, HDFC Bank, said: “Our digital application platform and CRM systems use Microsoft technology as the data platform. SQL Server offers good performance and helps us in scaling up our systems at very optimal cost.”

Microsoft SQL Server 2016 is powered by cloud capabilities enabling enterprise customers to deploy hybrid architectures that partition data workloads across on-premises and cloud based systems to help customers gradually move to the cloud, increase agility of their processes and save costs.

SQL has almost 100 billion queries per day, with almost 400 million database log-ins per day.

Why switch to SQL Server?

Microsoft says Indian enterprises can get layers of protection for your data at rest and in motion. SQL Server is rated the least vulnerable database six years in a row by the National Institute of Standards and Technology.

SQL Server is ranked first, second, and third — and Oracle is ranked fifth — in the TPC-H 10TB non-clustered results, a standard benchmark for data warehousing workloads.

It publishes reports using Power BI or Excel 2016 to an iPhone, Android, or Windows phone. SQL Server enables both self-service BI and mobility at a fraction of the cost of Oracle.

SQL Server promises in-database advanced analytics at no extra cost. SQL Server allows enterprise CIOs to make better decisions with easy-to-use analytics tools that seamlessly combine enterprise data, external data, and unstructured big data.

SQL Server achieves exponential performance gains with the speed of in-memory online transaction processing.

Enterprise CIOs can get a consistent experience both on-premises and in the cloud with common development and management tools and common T-SQL.

Baburajan K
[email protected]

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