Microsoft leads in emerging IT markets for software share, ahead of IBM and Oracle

Infotech Lead India: Microsoft is leading the software vendors’ share in emerging IT markets for 2012, ahead of IBM, Oracle and SAP.

The second largest player is IBM. The remaining three top positions are occupied by Oracle, SAP and Symantec.

The emerging IT markets include Central and Eastern Europe, Middle East, and Africa (CEMA), Latin America, and Asia/Pacific (excluding Japan, Australia, and New Zealand).

IDC says emerging IT markets enjoyed growth of 7.2 percent in 2012.

The total software market rose 3.6 percent in 2012.

The economic contraction in the mature markets of Western Europe and Japan played a determinant role in the overall market performance, IDC said.

Mature markets represent more than 85 percent of the worldwide software opportunity.

The five largest vendors are the same as in mature markets.

However, there is a growing dependence on the emerging markets among these top players.

Emerging markets represent a higher share of global revenues for them than the market average of 14.4 percent.

Emerging markets represent a higher share of Oracle and SAP revenues than for the other top players, representing more than 20 percent of their worldwide software revenue.

Among the top vendors, IBM, Oracle, and SAP stand out with growth rates that outperformed even the emerging market average.

For IBM, the Latin America database and data management business was very successful in 2012 as was the application server business in CEMA and Asia/Pacific.

In addition, IBM’s software solutions have shown high double-digit growth rates in all emerging regions. Oracle enjoyed similar results for its database and data management solutions across all emerging regions while its ERM business was a top performer in Asia/Pacific.

SAP is the fastest growing vendor among the top 5 within the emerging markets. Its ERM business rose at double-digit pace, while its CRM and SCM solutions experienced high double-digit growth, especially in Latin America and Asia/Pacific. SAP’s data management and infrastructure software solutions also contributed to the vendor’s overall performance within the emerging markets.


Top 5 Worldwide Software Vendors, 2012 Emerging Markets and Global Revenues, Share of Global Revenues, and Year-Over-Year Growth (revenues in US$M)

Vendor       2012
      2012 Global
       percent of Global
Microsoft       $11,072       $10,658       $58,454       18.9 percent       3.9 percent
IBM       $4,444       $4,068       $29,129       15.3 percent       9.2 percent
Oracle       $6,150       $5,516       $27,826       22.1 percent       11.5 percent
SAP       $3,905       $3,425       $16,988       23.0 percent       14.0 percent
Symantec       $849       $813       $6,423       13.2 percent       4.5 percent
Others       $22,751       $21,407       $203,818       11.2 percent       6.3 percent
Total       $49,172       $45,886       $342,638       14.4 percent       7.2 percent

Source: IDC Worldwide Semiannual Software Tracker, April 2013

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