Microsoft launches 100X100X100 program for B2B start-ups

Microsoft on Monday announced the launch of the 100X100X100 program for B2B SaaS start-ups in India.
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This initiative will bring together 100 companies and 100 early and growth start-ups that have enterprise-ready solutions to offer. Each company will commit to spend $100,000 over a course of 18 months on solutions provided by the SaaS start-up, and more than 50 start-ups are part of the program at launch.

“India has one of the largest B2B SaaS start-up ecosystems in the world, and it is growing exponentially. This initiative will help build scale and create amazing opportunities for start-ups,” Anant Maheshwari, president of Microsoft India, said in a statement.

The 100X100X100 program, launched under the aegis of Microsoft for Start-ups, will help enterprises fast-track their digital transformation through faster adoption of SaaS solutions. It will make available a variety of ready-to-launch, enterprise-grade solutions from start-ups with a proven track record.

It will aim to create a profitable domestic market for the fast-growing Indian B2B SaaS start-up segment by increasing their revenue and customer base.

The initiative is open to Microsoft co-sell-enabled start-ups associated with Microsoft India with Start-ups initiative. These start-ups will also have access to regular speed-contracting sessions with prospective customers at Microsoft industry and customer events.

The program will be conducted with the support of ecosystem partners and industry associations including the Delhi and Mumbai Chapters of The Indus Entrepreneurs (TiE).

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