Microsoft’s Exchange Server platform has 78 percent market share making it the largest on-premise email solution provider.
Office 365 is the leader in the public cloud email and collaboration services market with a 70 percent market share, according to Ascentius study.
The study called Evolving Market for Email & Collaboration Platform in India used responses from different industries namely, manufacturing, IT & ITeS, professional services, to name a few.
“The reasons why businesses of all sizes are choosing Microsoft Exchange over Google Apps are enterprise-class security, reliability, anywhere access, data privacy and a familiar user experience,” said Tarun Malik, director – Product Marketing & Strategy, Microsoft.
“Microsoft, with the Exchange Server part of the Office 365 suite, is clearly the leader in the market of on-premise and public cloud email platforms, leaving Google Apps far behind, which is further validated by the study conducted by Ascentius,” Malik added.
On-premise email & collaboration platform
The major drivers for adoption of on-premise email and collaboration platform in the order of priority are:
1. any-device and anywhere access
2. increased adoption of users for advanced collaborative tools
3. security, storage, discovery, archival and retention
4. reduction in the total cost of ownership
5. availability of third-party applications written for platforms
The market size of on-premise solutions is estimated to grow at 9 percent CAGR over the next 3 years.
Hosted email & collaboration platforms
The market for hosted email & collaboration is expected to grow to $ 8.85 million by 2015 with a CAGR of 21 percent.
The key market restraint that is holding back the growth of hosted services relates to the quality of service issues.
The SME segment is the biggest adopter of hosted services, wherein they account for 55 percent of the total market revenues.
Public cloud email & collaboration services
Public cloud email services are expected to grow at a 27 percent CAGR over the next 3 years to $20.5 million.
The study suggests that the public cloud email market is likely to grow at the cost of hosted email services market and not the on-premise email platform market in particular.
According to the study, the total revenue across on-premise, hosted and cloud based email and collaboration platform is expected to grow to $ 111 million by 2015.