Microsoft Dynamics CRM has enabled Provident Housing to increase the conversion ratio of leads to deals by 30 percent in 2013-14.
Provident Housing operates in Ramco ERP and facilities management platforms to oversee its projects and conversion ratio was 3 percent.
“Microsoft Dynamics CRM is helping us convert potential leads into concrete deals much faster. In fact within a period of six months we have captured 50 percent more leads, without any change in the team size or acceleration in marketing campaigns,” said Jackbastian K Nazareth, group CEO, Puravankara Projects.
Microsoft said its Dynamics CRM solution captures the entire history of customer communication, enabling the company to provide customers with better and personalized service. Moreover, Provident is now able to manage three times the volume of customers compared to its competition just by implementing Microsoft Dynamics.
The real estate company initially deployed the solution for 10 users and was scaled to more than 100 users across pre-sales, sales, post sales and customer care teams, said Microsoft India.
Users are leveraging data from the CRM application every hour to build reports and will soon be able to generate dashboards. The software’s superior functionality, seamless integration with existing infrastructure and ease of customization aligned well with business and organizational requirements and has definitely given a competitive advantage over other industry players.
Baburajan K
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