infotechlead

Marriott taps Salesforce for customer platform

Marriott has selected Salesforce for the rollout of Marriott’s customer recognition platform. The new platform — powered by Salesforce — enables Marriott to conduct one, continuous interaction with members of its loyalty programs across guest channels including call centers, on-property, web and mobile, on a global scale.
Salesforce share in CRM in 2016
“Our partnership with Salesforce is essential to creating a frictionless experience for our guests so they can spend more time pursuing the things that make them passionate about travel,” Brian King, Global Digital & Sales Officer at Marriott International, said.

IT team at Marriott will use Salesforce’s Service Cloud to provide Marriott associates with an accurate view of each guests’ profile, as well as information that enables associates to provide personalized service.

Latest

More like this
Related

Cognizant to create 8,000 tech jobs with Vishakhapatnam campus amid strategic shift

Cognizant Technology Solutions will invest ₹15.82 billion ($182.76 million)...

Jaquar Group accelerates digital transformation with Salesforce partnership

Jaquar Group, a manufacturer of bathroom and lighting solutions,...

HCLTech’s AI focus and strategy in financial services business

HCLTech is reshaping its financial services strategy to address...

Salling Group selects TCS to lead strategic tech transformation, fueling growth

Salling Group, Denmark’s largest retail group, has selected Tata...