Marriott taps Salesforce for customer platform

Marriott has selected Salesforce for the rollout of Marriott’s customer recognition platform. The new platform — powered by Salesforce — enables Marriott to conduct one, continuous interaction with members of its loyalty programs across guest channels including call centers, on-property, web and mobile, on a global scale.
Salesforce share in CRM in 2016
“Our partnership with Salesforce is essential to creating a frictionless experience for our guests so they can spend more time pursuing the things that make them passionate about travel,” Brian King, Global Digital & Sales Officer at Marriott International, said.

IT team at Marriott will use Salesforce’s Service Cloud to provide Marriott associates with an accurate view of each guests’ profile, as well as information that enables associates to provide personalized service.