Indian consumer products company Marico has adopted Microsoft Azure SQL Data Warehouse to improve their business productivity.
The adoption of the warehouse-as-a-service cloud-based relational database has helped Marico to increase their data processing speed by over 150 percent.
Microsoft India has over 8,000 employees in sales and marketing, research and development and customer services and support across 11 Indian cities – Ahmedabad, Bangalore, Chennai, New Delhi, Gurugram, Noida, Hyderabad, Kochi, Kolkata, Mumbai and Pune.
Microsoft offers its global cloud services from local datacenters to accelerate digital transformation across Indian start-ups, businesses, and government agencies. In 2016, Microsoft opened one of its eight Cybersecurity Engagement Centers in the country, to address security needs of both public and private sectors.
The deployment of Microsoft Azure SQL Data Warehouse has freed Marico from regular hardware refresh owing to data volume variability, and provided the flexibility of scale-up or scale-down on demand.
Marico has an end-to-end data solution (database, data warehouse, big data, visualization, advanced analytics) that unlocks insights from any data. Marico has the complete control of data management and more agility for business decision-making during critical times. Marico has overcome the need for creating disaster recovery or backup infrastructure.
“Microsoft has helped us in eliminating the need for over-provisioning. We wanted to gain control over the churn and speed of data, and Azure SQL Data Warehouse has not only helped achieve this but also helped us gain business insights from big data and advanced analytics,” said Mukesh Kripalani, chief – Business Process Transformation & IT at Marico.
Several Indian FMCG customers are leveraging Microsoft Azure as their cloud platform to develop digital and data analytics capabilities.
“The deployment at Marico addresses the current FMCG market need for an integrated, intelligent cloud-based database management system. The solution will help Marico stay ahead of the market with faster and more accurate decisions,” said Peter Gartenberg, general manager, Enterprise Commercial, Microsoft India.
