Lufthansa selects PROS for its Revenue Accelerator Program

PROS, a provider of SaaS solutions optimizing shopping and selling experiences, announced Lufthansa Group has chosen PROS as the foundational technology for its Revenue Accelerator Program.
LufthansaLufthansa will align its seven airline networks into a single instance of PROS Revenue Management (RM) and PROS Real Time Dynamic Pricing (RTDP) solutions designed to maximize revenue across every seat, on every flight, every day. PROS AI will provide accurate forecasting and offer optimization for visibility and unified continuous pricing across Lufthansa’s operations.

“Migrating to PROS latest RM and RTDP for the entire Lufthansa Group in a single instance allows Lufthansa Group to have a uniform business process and workflow within all network airlines of the Lufthansa Group,” Marcus Frank, Lufthansa Group Vice President Commercial Offer & Revenue Management, said.

Lufthansa Group will utilize Revenue Management and Real Time Dynamic Pricing solutions, enabling them to create and sell accurate, real-time offers by delivering the right price for each traveler and their travel needs.