Kimberly-Clark Latin America Operations has selected Accenture to help the consumer goods company increase profitable growth through effective trade promotion management.
Accenture will develop a trade promotion management (TPM) template based on its Trade Promotion Management platform to help improve trade spend effectiveness for the business in Latin American markets.
Accenture will help Kimberly-Clark LAO deploy the new TPM template across Latin America to standardize its sales planning and execution in the region.
As part of the program, Accenture is also providing Kimberly-Clark LAO with statistical modelling services designed to improve the accuracy of its forecasting and prediction of promotional activities.
This will help enable Kimberly-Clark to accurately measure its impact on promotions and obtain a precise picture of the return on investment of their promoted products across its distribution network.
This new project builds on the work that Accenture has carried out with Kimberly-Clark in China, where Accenture implemented the TPM platform to expand Kimberly-Clark footprint in that region.
