KFC launches first AI-enabled outlet in Beijing

Fast food restaurant chain Kentucky Fried Chicken (KFC) launched its first Artificial Intelligence (AI)-enabled cafe in Beijing, and said it plans to create more innovative and interesting dining experiences for customers.

With the cooperation of Baidu Inc, China’s largest search engine, KFC started its first smart restaurant in the Financial Street area in Beijing on Friday, the People’s Daily reported on Sunday.

At the cafe, customers are able to take pictures with a machine, which will recognise the diner’s face, sex, age, mood and other features, then help to recommend suitable food and set meals and complete the ordering process.

“If the consumer visits the store again and takes a picture with the machine, it will be able to recognize his or her face and show the previous purchase history, remember the customer’s dining habits, and help to place an order faster,” said Wu Zhongqin, Deputy Director of the Institute of Deep Learning of Baidu Inc, which helped to develop the technology.

With another machine with an augmented reality, customers are able to interact with the machine, change facial expressions by shaking their heads in front of the machine, take photos, and save them to their phones.

In April, KFC also started its first Chinese smart restaurant in Shanghai. The outlet is equipped with intelligent robot ordering, debuting the use of artificial intelligence in the chain restaurants.


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