PROS, a big data vendor, has deployed Origin and Destination (O&D) revenue management solution at Japan Airlines (JAL) to enhance its demand forecasting and price-mix optimization capabilities.
Earlier, Japan Airlines had two revenue management solutions for domestic and international markets.
Japan Airlines integrated RM platform into one, fusing its competitive domestic and international platforms to maximize network-level revenue. PROS O&D optimizes Japan Airlines’ revenue via data-driven forecasting techniques and network optimization. The airline operates major hubs in Tokyo, Haneda and Narita, servicing almost 280 airports across 45 countries and regions.
The company said PROS O&D uses data science to manage market demand challenges; capture emerging trends at varying levels of significance by region, market, flight and date; and differentiate price and availability for passengers, which allows JAL to make pricing decisions for its business.
“As we explored how to maximize our domestic and international integrated network revenue, we recognized PROS as the best partner, providing us with its O&D network solution for revenue optimization,” said Akira Yonezawa, executive officer, Managing Division, International Route Marketing, at Japan Airlines.