Informatica announced that Jardine Motors Group UK is using Informatica Customer 360 to implement new e-commerce platforms.
Jardine Motors aims to sell vehicles online, as well as consolidate its single view of a customer and vehicle in Salesforce.
Jardine Motors will be deploying integrated Informatica Intelligent Cloud Services platform to build better customer relationships and comply with General Data Protection Regulation (GDPR) privacy mandates and rights requirements around customer data.
Jardine Motors Group – which operates motor vehicle franchises in more than 50 locations in the UK – represents some of the world’s most prestigious and recognized car brands, including Audi, Porsche, Mercedes-Benz, Jaguar, Land Rover, Ferrari, Aston Martin and McLaren.
Alex Brown, head of Digital Marketing and Transformation, Jardine Motors Group, said: “By improving our digital offerings and obtaining a better view of our customers, we have quickly pivoted into e-commerce, which has been vital to offsetting the challenges of in-store and on-lot interactions brought on by the pandemic.”