Impinj RFID powers American Apparel to improve inventory accuracy

Retailer American Apparel is improving inventory accuracy and on-shelf availability after it deployed Senitron inventory visibility solution powered by Impinj.

The wide-area RFID system offers benefits to American Apparel’s operations by improving in-store visibility and security and by eliminating manual cycle counting.

“We get accuracy levels that meet or exceed handheld readers, in real-time and with less work. We’ve been amazed at the effortless accuracy of the Senitron system to not only deliver counts but also item locations,” said Stacey Shulman, CTO of American Apparel.

The retailer recently began chain-wide deployment of Senitron’s system, which utilizes fixed RFID antennas mounted among a store’s ceiling track lights.

The automated inventory system employs several of Impinj’s Speedway readers per store with each reader energizing 12 to 15 antennas via multiple Speedway Antenna Hubs.

The readers transfer information from tags into a database that provides accurate, real-time, full-store RFID coverage, including detailed tag location, 24 hours per day.

By tagging 98 percent of a store’s 75,000 products with Impinj’s Monza chips, American Apparel and Senitron leverage key benefits of Impinj’s GrandPrix platform further enhancing system performance.

GrandPrix is the integrated set of Gen2-compliant hardware, software, application interfaces and intellectual property that together deliver the best identification and location solutions.

During performance testing by American Apparel, the Senitron system’s continuous monitoring of tagged inventory helped both staff and customers to easily locate merchandise and thereby uncover a substantial number of missing items.

This enhanced inventory visibility, in conjunction with data from point-of-sale, enables measurement of merchandising effectiveness and improves business analytics.

Senitron’s system improved security by monitoring items in all locations of stores, including dressing rooms, restrooms and exits, through non-visual means.

By taking complete, accurate, real-time inventory information, including item location, Senitron’s system freed staff to spend more time interacting with customers and selling. American Apparel plans to deploy the RFID solution in all North American stores.

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