IBM Watson powers North Face’s interactive online shopping platform


ibm new face

Outdoor apparel supplier, the North Face, launched a new interactive online shopping platform powered by IBM’s Watson.

The platform is developed in partnership with digital commerce technology agency and software solutions provider Fluid and powered by IBM’s Watson cognitive computing technology.

North Face customers can now use natural conversation as they shop online via an intuitive, dialog-based recommendation engine powered by Fluid XPS and receive outerwear recommendations that are tailored to their needs.

“At The North Face our mission is to inspire a global movement of outdoor exploration,” said Todd Spaletto, President, The North Face.

“By tapping into the power of IBM’s Watson, we can ensure our customers get the best jacket for the activities they love, whether that’s ice climbing in Montana or skiing in Vermont. This not only improves their online shopping experience, it ultimately maximizes their outdoor experience.”

XPS, currently in beta form, has been in a month-long pilot test on The North Face brand’s e-commerce site, delivered via IBM’s eCommerce solution.

Last week, Novo Nordisk and IBM Watson Health announced that the two companies will work together to create diabetes solutions built on the Watson Health Cloud.

The agreement combines Novo Nordisk’s deep understanding of diabetes with IBM’s leadership in cognitive computing. The companies will explore possibilities for improved diabetes care via insights from real-time, real world evidence of Novo Nordisk diabetes treatments and devices.

On December 10, Nutrino and IBM announced the launch of the Nutrino App Powered by Watson (Nutrino App) to provide expectant mothers with real-time science-based, personalized and contextual nutrition advice.

The Nutrino App combines Nutrino’s nutrition insights platform with Watson’s natural language capability and answer capability to offer personalized meal recommendations and 24/7 nutritional support. The Nutrino App is available for Download from the Apple Store.

Arya MM

[email protected]

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