IBM CEO Ginni Rometty and Salesforce CEO Marc Benioff announced their decision to deliver joint solutions powered by artificial intelligence.
IBM Watson, an AI platform for business, and Salesforce Einstein, AI that powers the world’s #1 CRM, will connect to enable intelligent customer engagement across sales, service, marketing, commerce and more.
IBM is investing in its Global Business Services capabilities for Salesforce with a new practice to help clients deploy the combined IBM Watson and Salesforce Einstein capabilities.
The partnership will bring insights from Watson directly into the Salesforce Intelligent Customer Success Platform, combining customer insights from Salesforce Einstein with Watson’s structured and unstructured data across many sources and industries including weather, healthcare, financial services and retail.
IBM Watson and Salesforce Einstein Integration
Integrating IBM Watson APIs into Salesforce will bring insights from unstructured data, inside or outside an enterprise, together with predictive insights from customer data delivered by Salesforce Einstein.
By combining local shopping patterns, weather and retail industry data from Watson with customer-specific shopping data and preferences from Salesforce Einstein, a retailer can automatically send highly personalized and localized email campaigns to shoppers.
IBM Weather Insights for Salesforce
The Weather Company, an IBM business, will power a new Lightning component on the Salesforce AppExchange to provide weather insights that inform customer interactions and business performance.
An insurance company will be able to pull local forecast data from IBM Weather into Salesforce, and automatically send safety and policy information to customers who are at risk of being impacted by severe weather events.
IBM Application Integration Suite for Salesforce
Customers will be able to able to bring together on-premise enterprise and cloud data with specialized integration products for Salesforce, surfacing that data directly within the Salesforce Intelligent Customer Success Platform.
A wealth advisor can unify client data, such as individual investments and risk profiles, with financial trends and public macroeconomic information from Application Integration Suite right within Salesforce to make smarter decisions for her customers.
Bluewolf, an IBM company, has formed a new practice to help clients rapidly deploy the combined IBM Watson and Salesforce Einstein capabilities. Bluewolf will develop new accelerators used by enterprise clients to accelerate adoption of cognitive applications.
IBM will deploy Salesforce Service Cloud across the company to transform its global product support services and gain a single, unified view of every IBM customer.
