IBM Interactive Experience consulting practice launched

IBM on Tuesday announced IBM Interactive Experience, a consulting practice, to help clients create the front-end, individual engagement, assimilate data and to convert insight into outcomes ranging from personalization to business model redesign.

IBM Interactive Experience anticipates the emerging client demand for irresistible user experiences as the point of entry to high-value relationships with their customers, employees, prospects and partners.

Enterprises including Australian retailer David Jones, leading Mexican bank Banorte, Peru’s insurance company Rimac, and Jaguar Land Rover are already engaging with IBM to create new models of individual engagement.

David Jones selected IBM’s Interactive Experience practice because it was seeking a partner that could combine global industry experience, customer strategy, analytical insight and design capabilities which would enable it to transform customer engagement.


“Our goal as a retailer is to provide an exceptional customer experience by taking full advantage of data-driven insights and technology platforms across our business,” said Paul Zahra, David Jones CEO & Managing Director.

The practice will also drive new innovation across IBM’s Smarter Commerce and Smarter Workforce initiatives, where offerings like the IBM Kenexa Talent Suite are transforming how business leaders gain new insights into the data created every day by their workforce.

“We intentionally created this practice inside the broader consulting capability of our newly formed Strategy and Analytics Service Line, because the definition of high-value in business services is evolving across a continuum of experience design, data, and business strategy,” said Paul Papas, the newly appointed Managing Partner of the IBM Interactive Experience practice.

According to a forthcoming IBM study of CMOs, 94 percent of market leaders believe advanced analytics will play a significant role in helping them reach their goals. The study also reveals a significant increase in the number of CMOs who say their organizations are under-prepared to capitalize on the Big Data explosion — 83 percent today compared to 71 percent three years ago.

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