IT vendor IBM said Bank of China has completed the launch of its next generation online banking platform, providing 100 million customers more personalized customer experience.
The Bank leveraged IBM’s business consulting expertise to revolutionize its online banking strategy including site redesign, improved functionality and interactivity as well as implementation of more personalized services.
Improved data collection and analytics were the key to better understand customer needs in the future. By leveraging the insights from this data, Bank of China will be able to customize the user experience, improving how it interacts, serves and markets to its customers, said IBM in a statement.
Jiang Xin, general manager, Electronic Banking, Bank of China, said: “As demand continues to rapidly evolve, Bank of China is taking the lead to meet the unique, individual needs of our valued customers. By launching our new online banking platform, we are making critical strides in achieving our customer-centric transformation, improving service delivery and customer satisfaction.”
The online banking platform integrates user information from mainland China, Hong Kong, Macau, Taiwan and over 30 additional countries where the Bank operates. Customers are now able to access a centralized view of all accounts, also offering local services to meet user needs at any time from anywhere.