IBM to buy XPS division of Fluid for digital biz

Enterprise IT major IBM is set to buy the Expert Personal Shopper (XPS) division of Fluid, a digital solutions company.

The acquisition includes the XPS solution, a dialogue-based product recommendation platform developed by Fluid that applies the power of IBM Watson to personalize the customer experience and improve product discovery.

The XPS solution and several key members of the XPS team will become part of IBM iX (Interactive Experience). Two key XPS accounts, The North Face and 1-800-Flowers, will become IBM clients.

XPS uses natural language interaction to assist shoppers across digital channels, creating a more engaging, personalized and relevant online shopping experience. Delivered as a service over the internet (SaaS), XPS provides tailored recommendations on a business’ site, across online and mobile experiences, and can be incorporated into social channels.

“We look to incorporate the Expert Personal Shopper platform into the customer engagement and commerce solutions that we create for our retail clients. By adding XPS into digital experiences, IBM iX aims to make online discovery simpler, smarter and more personalized for consumers,” said Paul Papas, Global Leader, IBM iX.

With the addition of XPS, IBM is expanding its commerce leadership with a proven cognitive solution.

IBM iX helps clients across the full lifecycle of their commerce needs from brand and marketing strategy through world-class experience design and technology implementation at scale. The XPS solution will extend IBM’s portfolio of SaaS offerings and services that help companies of all sizes conduct commerce and engage with their customers.

This is the latest of several IBM iX acquisitions in 2016 as it rapidly expands its business in strategic ways to better serve clients. IBM iX’s team of specialists work with clients across more than 30 global IBM Studios to invent and co-create innovations that drive results.

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