IBM Aspera assists Spuul to triple HD video content uploaded

IBM said Aspera on Demand has enabled Spuul, a video streaming service for Indian films and TV shows, to triple the daily volume of video content uploaded and processed from its distribution partners from eight TV shows to 25.

Singapore-based Spuul receives more than 40 GB of new HD video content each day.

By significantly reducing the time it takes to upload Bollywood films, TV shows and other licensed video, Spuul can expand its programming options and quickly deliver new content to its millions of worldwide subscribers.

The Aspera technology makes it faster for content distributors to upload HD videos through the Spuul platform.

Michael Smith, chief product officer, Spuul, said: “With Aspera, we can expand our online library of TV shows and feature films without delay or bottlenecks, which will help us continue to grow our subscriber base and offer fresh compelling content on an ongoing basis.”

Since its launch two years ago, Spuul has expanded its programming choices to 1,000 Indian feature films and dozens of TV series in its current library. Aspera offers scalability and a usage-based pricing model to meet new subscriber demand for Spuul’s programming.

Recently, IBM used Aspera’s technology to launch the company’s ‘Made with IBM’ campaign, enabling the global production team to share thousands of extremely large media files to support more than 50 launch commercials.

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