IBM introduced a set of talent acquisition tools designed to help recruiters to manage candidate relationship and customize job profiles for each candidate.
The new solutions include candidate relationship management, candidate web traffic analytics and mobile recruitment.
The IT service provider said its new solutions integrate email marketing, marketing automation, candidate relationship management and web traffic analytics technology from IBM Commerce into IBM Kenexa talent acquisition services.
“Recruiting is all about marketing and we try to create an emotional appeal with our brand. This marketing-led approach is focused on building our capability for the future, not just filling a job,” said Ellen Pickle, senior director talent, Fossil.
Red Lobster’s Senior Director Human Resources, Jim Hughes believes that the traditional methods of job marketing and candidate correspondence just aren’t sufficient to be competitive in the labor market anymore.
“Treating recruitment in a manner similar to marketing is an evolution that companies must undertake to reach talented candidates. Similar to marketers, recruiters need to meet potential candidates where they are, in the channels they use, with messages they are seeking,” Hughes said.
Debbie Landers, general manager, IBM Kenexa and Smarter Workforce said, today, top candidates expect a high-quality recruitment process—the same quality experience they receive as a consumer.
“They want more feedback and transparency – from the time they start considering a career change to when they submit an application and accept a job.”
Recently, IBM said Peace Corps is deploying cloud-based capabilities — using Software-as-a-Service (SaaS) — from IBM to recruit volunteers to boost its talent management program.
The Peace Corps sends its volunteers — on two-year assignments — to develop sustainable solutions that address challenges in education, health, economic development, agriculture, environment and youth development in the world.
Since President John F. Kennedy established the Peace Corps in 1961, nearly 220,000 Americans of all ages have served in 140 countries worldwide.