IBM adds Ready for Smarter Commerce program

IBM has unveiled the Ready for Smarter Commerce program.

The new ecosystem gives clients access to certified pre-built partner solutions with integrated cloud, mobile and social capabilities.

IBM says the ecosystem features partner-led solutions built on IBM Smarter Commerce capabilities such as IBM Commerce, IBM Digital Marketing Optimization and more.

Ready for Smarter Commerce program provides pre-configured solutions based on open standards to accelerate innovation and time to value. The new ecosystem is expected to deliver 150 new Ready for Smarter Commerce solutions this year.

Invodo, a provider of e-commerce video solutions, was among the first partners to join the new ecosystem.  As a certified partner, Invodo is already helping retailers quickly create, deploy and measure the sales impact of video content across their websites.

IBM adds Ready for Smarter Commerce program                                                                                                             

Keith Blankenship, Invodo’s Director of Strategic Alliances, said: “The new program gives us a rich channel to deliver our solutions, which are integrated with both IBM Commerce and IBM Digital Analytics, to a growing ecosystem of IBM partners, clients and developers.”

Shoutlet, an enterprise social relationship platform, is working with IBM to help clients measure the impact of social media campaigns. By integrating with IBM’s Digital Marketing Network, Shoutlet is helping marketers streamline social campaign management while leveraging IBM analytics to unlock insight into how those efforts are driving sales across multiple properties.

Aaron Everson, president and chief strategy officer, Shoutlet, said: “In addition to streamlining how each social campaign is managed, this deep level of integration gives clients access to IBM’s digital analytics capabilities in order to unlock new insights, improve conversation rates and drive new revenue streams.”

A part of the ecosystem, certified partners can help extend IBM Commerce solutions by enabling customers to consume their solutions using IBM Commerce Composer for WebSphere Commerce.  IBM Commerce Composer helps companies build and manage digital customer experiences.

IBM Commerce Composer cuts time to market by giving line of business leaders control over the look, feel and functionality of their online store fronts with no technical coding skills required.  Using intuitive click-to-install templates, marketers and e-commerce leaders can customize page layouts, optimize navigation and add new site functionality in minutes.

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