NASCAR (The National Association for Stock Car Auto Racing), a sanctioning body in North America, has selected HP to deliver racing infrastructure and organization.
NASCAR will build on its collaboration with HP around the Fan and Media Engagement Center (FMEC), which facilitates real-time response to traditional, digital, broadcast and social media.
As part of the new IT deal, NASCAR also will become a member of the HP Customer Lighthouse Program, giving it access to newly developed HP technologies. With early access to HP’s complete portfolio of products and services, NASCAR can achieve its goal of leveraging technology to improve the sport of racing.
“Twenty-four-hour news cycles, new content-delivery models and social media are changing the way our fans engage and interact with our sport,” said Jim O’Connell, chief sales officer, NASCAR.
HP began working with NASCAR in June 2012 to create the FMEC. Based on the HP Interactive Media Command Center solution, the FMEC features an integrated solution key to their media success.
The FMEC leverages HP’s broad portfolio of services and products—including servers, displays, HP Autonomy analytics applications software and managed services. This solution helps NASCAR analyze customer sentiment, identify emerging issues and discover topic trends for instantly actionable insights.
“As the largest spectator sport in the world, NASCAR needs to stay on the cutting edge of technology to innovate and deliver an engaging, fulfilling experience for its fans around the world,” said Charles Salameh, vice president—Americas region, Communications, Media and Entertainment Industry, HP.
