HP powers Deluxe Digital Cinema to better film distribution

Infotech Lead Europe: Deluxe Digital Cinema has tapped HP Enterprise Services UK to improve speed, security and quality of its feature film and trailer distribution.

Deluxe Digital Cinema, a provider of digital cinema services, will use HP Business Exchange Services (BES) content distribution systems to ensure distribution of film in a cloud environment.

In addition, the film distribution company will utilize HP Enterprise Cloud Services to improve distribution of the latest feature films from an initial 3,000 cinemas across Europe in the next 18 months, with potential growth to 8,600 cinemas within five years.

At present, Deluxe delivers feature film and trailer content on either hard drive or satellite on behalf of the major Hollywood studios. Hard-drive distribution requires physical delivery and return, which creates a complex disk inventory management process.

The new delivery and storage method will enable studios to distribute films on demand from a secure cloud environment via fast and economical broadband networks managed by HP BES.

HP also will provide a business process service delivered on a cloud-based architecture and implement the new delivery method using HP Enterprise Cloud Services – Virtual Private Cloud .

“As a global leader in digital cinema services, Deluxe is always working to identify the next- generation solutions that can deliver improved security, efficiency and faster time to market,” said Peter Wright, managing director, Deluxe Digital Cinema EMEA.

HP’s business process with cloud services will give cinema exhibitions more efficient and effective delivery of films to cinema sites.

As part of the initiative, Deluxe will install direct connectivity into cinemas, allowing sites to securely access and download films from the source via in-theater HP ProLiant servers. Feature and trailer content will then be loaded directly into the theater management system that manages the projection onto each theater screen.

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