HP Autonomy today launched Aurasma 3.0 to assist customers to build better augmented reality (AR) platforms.
HP Aurasma delivers measurable business results — in the form of mobile engagement, customer conversions and click-through rates. As a result, the HP Aurasma business continues to generate strong momentum and now has more than 40,000 customers, double its total customers from six months ago.
HP Aurasma 3.0 includes several significant enhancements and new capabilities.
HP Aurasma’s new web portal user interface for AR campaign management increases the ease of AR experience or creation for marketers with a streamlined and visual experience for launching, managing and reporting on AR campaigns.
Within the new HP Aurasma Studio, marketers can manage customer segments and target auras based on geography, providing a unique experience based on the location where the aura is viewed.
HP Aurasma 3.0 lets users link and seamlessly share AR experiences on Facebook and Twitter.
The new SDK is a more flexible way for developers to customize the HP Aurasma experience within their third-party apps in order to keep up with the latest trends and demands. The SDK also gives digital agencies the ability to leverage HP Aurasma’s powerful AR capabilities to build campaigns that increase mobile customer engagement.
“As consumers continue to embrace the new paradigm of visual search, augmented reality has become an integral part of mobile marketing, and many of our customers and agency partners are now on their fifth or sixth HP Aurasma-powered augmented reality campaign,” said Annie Weinberger, general manager, HP Aurasma.
