Enterprise IT vendor HP Autonomy today announced HP MediaBin 8.1, a digital asset management software.
HP MediaBin 8.1 enables enterprises to leverage rich media assets in digital marketing campaigns more effectively, enabling them to deliver better customer experiences across all channels, and resulting in greater engagement, increased conversion rate and higher-impact marketing.
The company said HP MediaBin 8.1 simplifies the core tasks of media management, search and publishing while providing advanced scalability and in-depth, real-time media monitoring and analytics for all rich media assets, including images, audio and video files.
David R. Price, project manager, Kaiser Permanente, said: “Kaiser implemented HP MediaBin last year and our users find it to be a giant leap forward. MediaBin’s scalability, flexibility, configurable tasks, automated upload/download workflows, image transformations and API guide make it a tremendous Digital Asset Management system for us.”
“HP Autonomy is continuing to provide solutions like HP MediaBin 8.1 to meet the exponential growth of rich media, helping organizations leverage invaluable data from multimedia content to develop dynamic and compelling online experiences for customers,” said Rafiq Mohammadi, general manager, Marketing Optimization, HP Autonomy.
Powered by HP Autonomy’s meaning-based computing platform, HP IDOL, HP MediaBin 8.1 helps organizations deliver high-impact marketing and communications that leverage rich media with greater agility and brand equity.
