Herman Miller selects CRM leader Salesforce to enhance online business

Herman Miller, a more than 100-year-old pioneer in design, has selected Salesforce to transform its online store and business strategy.
Salesforce office for businessHerman Miller has redesigned its e-commerce experience, based on more than 110 hours of customer research and user testing from over 200 participants. The new site aims to deliver a consistent, user-friendly experience with additional content that answers common shopper questions.

New features include enhanced storytelling content and an improved customer-centric navigation designed to provide easier access to popular categories like gaming. In addition, expanded product filtering and a new “Shop the Room” feature enables customers to browse products displayed in lifestyle images with the click of a button.

Herman Miller selected Salesforce to redesign its ecommerce experience with new functionalities, making shopping more convenient and personalized for customers.

“Our customers need a richer, more informative, more visual online experience that can give them the confidence to make highly considered furniture buying decisions,” said Ben Groom, Chief Digital Officer, Herman Miller.

“Delivering a consistent and immersive experience is key to driving customer loyalty,” said Lidiane Jones, EVP & GM, Salesforce Commerce Cloud.

Herman Miller is using Salesforce’s Commerce Cloud, Marketing Cloud, Sales Cloud, Service Cloud, Experience Cloud and Sustainability Cloud to enhance customer experience.