Informatica, a cloud data management provider, announced it has won a contract from food solutions group HelloFresh to improve forecasting, scale to meet demand and manage data.
HelloFresh has delivered 287.3 million meals to 8.5 million customers in Q1 2022. The customer base and business expansion have increased the challenges around the volume, complexity and obscurity of data.
HelloFresh built a global technology department HelloTech with almost 1,000 engineers, designers, data engineers, data scientists, product managers, and analysts.
By leveraging Informatica’s Enterprise Data Catalog, HelloFresh first increased transparency on its data footprint and then set out to make it discoverable and interoperable.
Also, with the help of Informatica’s Axon Data Governance solutions, HelloFresh has increased its ability to deliver trusted, relevant data to users across the business, reducing the time from data to insight.
HelloFresh has also established a Data Literacy Program to drive an intelligent data management approach. It achieved success in the process of moving away from excel spreadsheets and embedding data directly into business operations.