HDFC Bank selects Adobe to enhance digital banking experience

HDFC Bank has selected Adobe to enhance digital experiences to its banking customers in India.
Adobe at a trade eventHDFC Bank will use Adobe Experience Cloud solutions to deliver zero-touch, personalised digital experiences to existing as well as new customers.

HDFC Bank’s customers can do:

# Use any device to do transactions
# Open an account digitally without visiting a branch
# Apply for loans digitally from home 24×7
# Manage investments without any physical interface

“The pandemic and lockdown has given further impetus on our efforts to leverage digital platforms to offer a personalised experience to our customers,” said Parag Rao, country head — Payments, Consumer Finance, Digital Banking and Marketing, HDFC Bank.

HDFC said its customers can use any device of choice to do an array of end-to-end transactions, open an account digitally without visiting a branch, apply for loans digitally from home and manage investments without any physical interface.

“We are excited to partner with HDFC Bank in their transformation journey towards digital banking, and are confident that Adobe Experience Cloud solutions will go a long way in helping them deliver personalised and seamless experiences for end-customers,” said Nitin Singhal, India head, Digital Experience Business, Adobe.

HDFC Bank has already curated digital journeys for customers with innovative offerings like 10-second personal loans, Zip Drive and Zip Ride for four and two wheelers loans, Insta Account and more.

Existing solutions like Adobe Analytics and Adobe Target will help the bank derive insights and deepen personalised services to customers.

Platforms like Data Management Platform in Adobe Audience Manager will help HDFC Bank develop a deeper understanding of customers.

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