Genesys to supply Customer Experience Platform to Tata Sky

Genesys will supply its Customer Experience Platform to Indian DTH player Tata Sky to enhance service delivery to its 13.5 million subscribers.

The customer experience and contact center solutions will empower Tata Sky’s workforce to service customers across multiple touch points. Tata Sky’s subscribers will benefit from a personalized self-service application.

“The system clearly offers cost savings, operational efficiencies and visibility into contact center operations,” said Harit Nagpal, chief executive officer of Tata Sky.

The multi-channel capabilities of the Genesys solution integrates with Siebel, and provides Tata Sky customer service agents with a productive work environment that takes advantage of customer-priority based agent routing technology.

GenesysIn addition, it provides a voice self-service application that reduces the time that customers spend on unwanted menu options and helps transform the overall customer experience.

Bruce Eidsvik, managing director of Genesys APAC, said: “Our multi-channel software is an ideal complement to Tata Sky’s vision of revolutionizing home entertainment in India and empowering every television viewer.”

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