Genesys buys Bold360 from LogMeIn to boost Experience as a Service biz

Genesys, a leader in cloud customer experience and contact center solutions, has agreed to acquire Bold360, a supplier of in AI powered digital customer engagement solutions.
The proposed acquisition of Bold360 from LogMeIn will advance Genesys’ Experience as a Service (SM) vision. Experience as a Service makes it possible for companies to listen, understand and predict customer behavior before they act to deliver more effective and empathetic customer experiences.

Bold360 will join the Genesys Digital and AI business unit led by Barry O’Sullivan, Genesys executive vice president and general manager. Genesys said it added more than 800 new customers on Genesys Cloud and Genesys Engage Multicloud in fiscal year 2021.