Payment technology and service provider First Data has launched introduced its Insightics solution for small and medium-sized businesses (SMBs).
Insightics is cloud-based software that unlocks the power of big data behind payment transactions to give SMB merchants the ability to monitor key business metrics affecting their business. The system also offers to derive more value from marketing and loyalty programs to grow revenue.
SMBs always struggle to get timely and measurable view into their key business drivers, which help them plan their programme such as time to add additional staff, when to run promotions and whom to target, etc. Insight solution provides these capabilities to SMBs, which was previously meant for large businesses with huge IT budget.