Infotech Lead Africa: Continental Outdoor Media, a billboard advertising company in Africa, has deployed Epicor enterprise resource planning (ERP) solution to manage its trans African operations.
Continental Outdoor Media, which has operations in 14 sub-Saharan African countries, including South Africa, will use Epicor ERP to automate processes and facilitate the flow of transactions between its operations across the African continent.
James Scott, chief financial officer of Continental Outdoor Media, said: “With 28,000 advertising opportunities in South Africa and 14,000 in sub-Saharan Africa the Epicor system’s compliance and local language functionality helps to improve efficiency and makes it possible to operate in different markets with ease.”
Epicor ERP helps businesses to be more agile and enables them to adapt quickly to change, manage processes and reduce costs in order to meet demanding market challenges.
Johani Marais, channel manager, Epicor in Africa, said: “Continental Outdoor Media will now be able to consolidate data through a centralised database, streamline their operations and have more control and accountability with every transaction.”
