Infotech Lead Asia: eBay has drawn growth strategies to gain further market share in digital commerce.
eBay’s growth strategies are likely to assist the e-commerce giant to handle $300 billion of global commerce in 2015 against $175 billion in 2012.
Outlining its three-year growth strategies to lead and innovate in the mobile driven commerce business, eBay President and CEO John Donahoe, said: “Technology is creating a new web-enabled retail interface, a new seamless, multiscreen commerce experience that connects consumers anytime, anywhere. This will expand shopping beyond conventional store environments and e-commerce sites.”
eBay intends to drive continued growth in its core Marketplaces, PayPal and GSI Commerce businesses.
At the same time, the company is focused on leveraging its global mobile commerce leadership and other commerce technologies to enable new experiences for consumers and retailers.
Donahoe says an expanded addressable market, mobile commerce leadership and innovation and portfolio of technology assets and capabilities will drive eBay’s business.
eBay expects revenues to grow over 50 percent to at least $21.5 billion in 2015 from $14.1 billion in 2012.
eBay, which is no longer an e-commerce company, has growth opportunities across the estimated $10 trillion commerce market.
In 2013, the company expects to generate $20 billion of mobile commerce and payments volume.
Announcing the 2012 financial result in January 2013, eBay said that mobile continues to rewrite the commerce playbook. eBay mobile finished the year with $13 billion in volume – more than double the prior year – and PayPal mobile handled almost $14 billion in payment volume, more than triple the prior year.
The company’s core businesses and assets well position eBay to capitalize and win in the new commerce environment.
