Salesforce announced its innovation partnership with Disney Studios Content to support Disney marketers and filmmakers using the Salesforce platform.
Salesforce, a StudioLAB Innovation Partner, will explore new ways to use technology to manage and accelerate the content production lifecycle and support the creation of content — from the earliest ideas in development all the way through post-production and marketing.
Disney Studios Content will be using technology from Salesforce Customer 360, which includes industry-leading apps spanning sales, service, marketing and commerce, said Sarah Franklin, President and Chief Marketing Officer, Salesforce.
The partnership will initially focus on reimagining production by:
# Developing digital workflows to help manage the production and marketing of Disney Studios content
# Supporting executive decision-making by providing a 360 real-time view of the performance of media properties
# Deploying mobile-first technologies to help studio personnel access updates and trigger workflows quickly from any device
“Salesforce’s platform gives us the ability to accelerate and better coordinate the production process,” said Jamie Voris, Chief Technology Officer, Disney Studios Content.