Digital tools to boost your sales performance

Sales success in the face of unforeseen circumstances isn’t a simple process. Along with tenacity and determination, you’ll need to push the boundaries of production and efficiency. However, with digital tools, the road to sales success may be easy.
digital tools for sales performanceSales professionals who depend on digital sales tools, such as social media and sales forecast software, perform better than their competitors. If you want to be among those companies that perform better, this article will provide you with an overview of the digital tools that are most relevant to your needs. (1)

What are sales tools?

Sales tools are digital tools that sales professionals use to ease their operations. These tools assist them in determining which leads are most likely to be receptive. Additionally, it helps them decide when to contact those leads and what they should discuss with them.

Moreover, these tools help free up time spent on mundane and time-consuming administrative functions. As a result, sales professionals can concentrate on what’s most important—delivering value to customers.

Must-have sales tools for businesses 

There are several digital tools and services available to assist you with marketing and sales. Additionally, these tools may make it simpler for you to stay organized. Consider the following digital tools and how you can use them to boost sales success:

CRM software 

A customer relationship management (CRM) system is a tool for handling your business’s interactions with customers. It enables you to keep track of current clients and strengthen client connections. Additionally, it allows you to get more insight into sales possibilities.

A CRM system is often the most significant investment a company makes in sales technology. Per LinkedIn’s State of Sales 2020, CRM use has surged by 113 percent since 2016. Last 2020, 65 percent of sales professionals used CRM apps. (2)

Moreover, CRM solutions also enable businesses to manage incoming and outgoing conversations across many channels, offer service efficiently, and address problems promptly. This category includes tools such as help desks, live chat, chatbots, and customer complaints. Through the application of built-in analytics features, businesses can keep track of all client requests and better understand their response time.

Sales forecast software 

Sales forecast software analyzes CRM data to provide reports that highlight sales trends and estimate future results. Sales analytics data can be utilized to refine sales tactics and establish a more reliable sales model. Furthermore, sales teams and management use sales forecast for the following tasks:

  • Get insight into sales activity
  • Identify high- and low-performing personnel, goods, and marketing

Anticipate future sales figures 

Sales forecast software is gaining traction in the small business sector. Historically, this kind of technology was used mostly by bigger businesses. But due to the growth of sales operations jobs in small- and medium-sized enterprises, sales forecast software adoption has increased recently. (3)

Video conferencing tool 

In the past, video conferencing necessitated the use of large, heavy, and costly equipment. Fortunately, with today’s technology, everyone now can participate in a video conference call. This has proven a significant benefit for sales executives with remote personnel.

Video conferencing tools enable remote workers, prospective clients, and external stakeholders to communicate more effectively, regardless of their location. Thus, this tool can deliver the same level of confidence as a face-to-face meeting while eliminating travel expenditures.

Moreover, some video conferencing tools provide interfaces with marketing automation and CRM software that enable key business data to be synced with conferences. Additionally, this feature allows for more efficient follow-up conversations and account updates.

Account-based marketing software 

Account-based marketing (ABM) software allows companies to create scalable and customized market strategies. Additionally, it assists them in benchmarking their performance against a range of key performance metrics and demonstrating revenue contribution.

Implementing an account-based marketing strategy entails focusing your marketing efforts on a small number of high-value clients through focused and tailored campaigns. In a nutshell, account-based marketing is mostly about focusing on particular clients that are an excellent match for your brand or service.

Social media management tools 

Social media is a critical component of any marketing strategy, but it can be intimidating if you don’t know where to start. Fortunately, there are various tools available to assist you in managing your social media accounts more effectively.

Additionally, most social media management tools enable you to create and schedule multiple posts at once, saving you time. Furthermore, social media management features make it simple for your clients to share pages or information from your site or app with one another. This is an excellent way to spread the news about your business.


There’s a variety of digital tools available to assist you in growing your company. Once you’ve determined your objectives, you must devote time to researching the best solutions for your company.

Each technology saves you time in some way, allowing you to do more. Additionally, they may eliminate the need for traveling, lowering your operating expenditures. That means you have the time and resources necessary to expand.



“Study: 78 percent Of Salespeople Using Social Media Outsell Their Peers”, Source:


“The LinkedIn State of Sales Report 2020”, Source:


“Global Sales Forecasting Software Market Research Report 2021 – Impact Of COVID-19 On The Market”, Source:

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